Unashamedly, I believe every business owner needs a podcast. LIKE yesterday. It’s such an opportunity for you, especially as an author, to connect with your readers on another level.
Do you know the benefits of having a podcast for you as an author?
Here are some! (Listen to the full episode to hear why!)
-more engaging/more emotional
-more time to listen than read your writing
-low barriers to entry
-reach people from a stage (podcast stage) where you can wear your slippers
Podcasting vs blogging: About podcasts
“Podcasts have the potential to reach a larger audience of new fans since anyone with an internet connection can find episodes on common streaming platforms like Apple podcasts or Spotify. They boost engagement and help bring in consistent fans who subscribe.” (source)
-connect with readers
-podcasts keep you top of mind
-evergreen
-more accessible
-easier to digest
“I have a blog that has over 800 blog posts with travel that ranges from 10,000-15,000 visitors monthly. As it has grown over the last decade, it turned into a great generator of interview opportunities.
So has it been worthwhile? Yes, but for me, creating podcasts is even more worthwhile in today’s rich audio/video production world.” Melissa Wilson
Here’s an objection you may have. You may be thinking…”Wren, a podcast can take longer than writing blog posts or articles.”
And, I want to say….I get it. I want to make sure my time is put toward the right things. Can you consider thinking about what your schedule looks like on any certain week? Write out what a day in life looks like for you!
Now, I admit, having a podcast takes time. 30 minutes 5 days a week will be what you need to produce your podcast each week. Have you considered that the average person spends 2 hours and 24 minutes on social media daily? Not on their phone - this is JUST social media! Wow.
By following my coaching plan, you will launch your podcast and have accountability to do it so that you will use your time wisely during the week.
Using time wisely in your business is what you really want don’t you?
I can see you now, March of 2024 filled with EXCITEMENT and then goosebumps POP UP when you push that PUBLISH button. You check your emails and they start FLOODING in from your readers EXUBERANT that you are starting a podcast.
I can’t wait for this to happen for you, friend!!!
I’m here to help YOU cause life is too short to just wing it!!!
Here’s the past episode I referred to: Podcasting during the holidays
LOVE YOU MEAN IT